Organic Social Media reach is declining rapidly.
Social Media platforms are crowded with thousands of businesses. Followers’ attention is divided between you and other business. Paid Ads enlarge your coast to get more attention for your business.
Online paid Ads are Affordable and measurable.
Your ₦4800($3) online ad could reach up to five thousand (5000) people – you see the metrics live. Billboards, radio and other traditional ads are costly and reception can’t be measured.
Opportunity to target people based on demographics and interests.
Online ads don’t fly blindly. You choose who sees your ads based on demographics like age, gender, relationship status etc. and interests like people they follow, where they spend time etc.
Successful ads are measured by some performance metrics which you'll see as ...
Website traffic
A good website is a poor investment without visitors. Traffic Ads drive visitors to your website. Visitors could become buyers of your products, newsletter subscribers etc.
Leads & messages
Conversion starts with a message (or call) from an interested person. Some ads are measured by the number of people who reach out to you via direct messages.
Brand Engagement
Likes, Comments, Profile views etc. are metrics that validate your brand as engaging. Online branding involves putting out great content people find valuable.
How much does online ads in Nigeria cost in 2025?
In truth, the cost depends on how much you are willing to spend. Facebook, Tiktok and Google are companies that thrive on advertisement revenue. Hence, they have a well-developed advert and data system. The minimum you have to spend to work with me on Facebook ads is ₦30,000. For Google Ads and Tiktok, your minimum Ad spend daily should be $10.
My pricing plans are based on Facebook, Tiktok and Google. Note that the Facebook Ecosystem includes Instagram and WhatsApp. Also, both Facebook and Google place adverts on websites (blogs) and Apps. Need to run ads on other platforms? Ask me about it.
How much we charge for Facebook (Instagram) ads depends on your ad budget.
– 40% for ad budgets between ₦30,000 and ₦199,999
– 30% for ad budgets between ₦200,000 and ₦499,999
– 20% for ad budgets between ₦500,000 and ₦999,999
– 15% for anything beyond that.
How much we charge for Google and Tiktok ads depends on the client’s budget, which dictates the number of campaigns we can run.
We expect the client to spend a minimum of $300 monthly for 1 campaign, and I’ll charge 40%. 40% for ad budgets from $300 to $1500 (1 – 5 campaigns)
Our Charges use the government exchange rate you get directly from Google’s currency converter.