When people need anything on the internet, they ask Google and maybe other search engines. Google and other search engines don’t sell anything (or know anything). They act as a middleman between the searcher and millions of websites on the internet.

SEO is a process of telling Google and other search engines that your website offers the best solution to potential searchers’ problems. Therefore, they (search engines) rank your website high for searchers to see and click-through.

Great SEO results in more visits to your website and this increases your chances of getting a customer.

SEO, or Search Engine Optimization, is a digital marketing strategy that improves a website’s ranking in search engine results pages (SERPs) like Google. It helps businesses increase their online visibility, attract organic traffic, and potentially gain more customers. Whether your business needs SEO depends on your industry, target audience, and overall marketing goals. 

Generally, NO.

Your rank on search engines result pages depends mostly on competition. Low competition means when people search, your website is more likely to show up.

In reality, there is a lot of competition online, the trick with SEO service is to find where your competitors are slacking and do it best.

Think about how many businesses located close to you that are in the same industry as your business. The more the competition, the more difficult your chances.

Usually, it takes between 3 – 6 months to see visible results for your SEO service. However, you could see returns on your investment before the said time.

If anyone tells you they can rank your website in days, RUN!

Paid Google Search Ads also known as Google Pay-per-click (PPC) or Search Engine Marketing (SEM).

In a system entirely unconnected to SEO, Google places your business (website) in search results for keywords you choose. Such search results are labelled ‘AD’ and you pay Google every time someone clicks you result and visits your website.

Search engine marketing is great because its results are similar to SEO – people find your business when they are searching for terms relevant to you.

However, I’ll advise you to work on your SEO simultaneously as PPC (especially Google Search) is expensive for small businesses.

When people search on Google, the search terms of people looking for similar things contains similar words or phrases. These similar words or phrases follow a pattern and could be referred to as keywords.

We systematically integrate keywords into your website during the on-page SEO process. When your website uses the same pattern of keywords, Google sees this as a marker that your business revolves around said keywords.

Therefore, it may rank you high for said keywords.

It’s best we talk about this.

The thing is, it takes an understanding entrepreneur to invest in SEO. Most business owners don’t see the value in paying for a service when they won’t instantly see the results.

I charge at least ₦150,000 for the first month of SEO work which includes a lot of things.

Like to know more? Please contact me.

For an SEO service to be successful, it requires a mixture of work done on your website and those done away from the website.

In on-page SEO, you perform actions to improve your website’s usability for your visitors and the search robots. These actions include;

• Updating metadata that shows up in search results.
• Auditing and updating the internal linking structure.
• Creating a sitemap.
• Integrating website images with alt text.
• Keyword research and updating relevant keywords on your website.
• Optimizing website usability, speed and design

Off-page SEO includes all actions performed off your website. These actions are aimed at telling search engines that your business is a force in your industry and location. These actions include;

• Earning reputable backlinks.
• Setting a Google My Business account.
• Listing your business of local online directories.
• Guest blogging

In simple terms, black hat SEO are practices you should avoid when trying to rank your website high. Using black hat SEO can damage your chances of every ranking high. On the extreme, Google can ban your website from search results due to some bad SEO practices.

Yes, the results of black hat SEO might be instant. However, the long-term effects are fatal for your business.

The two popular ones are;

• Keyword stuffing where you excessively use the same keyword in your content in order to cheat the system.
• Buying bad backlinks; when it comes to backlinks, quality trumps quantity. Too bad links would harm your website’s reputation. 

Avoid these practices so your website does not suffer in future.

it’s time to get your business on the first page of search results.

let’s get cracking.